Die Erwartungen an Unternehmen, gesellschaftliche Verantwortung zu übernehmen, sind in den letzten Jahrzehnten kontinuierlich gestiegen. Gleichzeitig hält sich in der Gesellschaft eine latente Skepsis gegenüber der Wirtschaft, die sich zu Recht aus der Wahrnehmung einer Diskrepanz zwischen Reden und Handeln speist. Bei genauerer Betrachtung fällt es vielen Unternehmen schwer, einen kohärenten Weg zwischen Gewinnmaximierung und gesellschaftlicher Verantwortung, zu finden. Gerade wenn es in diesem Zusammenhang um die soziale Größe Vertrauen geht, sind Dimensionen wie ethische Positionierung, Purpose und Identität für die Unternehmenskommunikation von besonderer Relevanz, um den veränderten Ansprüchen gerecht zu werden. Das geplante praxisorientierte Fachbuch will die Zusammenhänge und Interdependenzen aufzeigen und Führungskräften, Kommunikationsverantwortlichen und PR-Profis aktuelle Grundlagen und Strategien vermitteln.

How does trade diplomacy function when relationships are built not only on interests, but on identity? Türkiye's economic engagement with the post Soviet Turkic states is often described as a natural extension of history, culture, and shared identity-but how, exactly, does this translate into concrete diplomatic practice? This book offers a comparative analysis of Türkiye's trade diplomacy with Azerbaijan, Kazakhstan, and Uzbekistan, examining how bilateral mechanisms such as Joint Economic Commissions (JECs), business councils and forums, and Preferential Trade Agreements operate not only to promote trade, but also to structure and sustain foreign policy relationships. Challenging explanations that reduce trade diplomacy to either realist influence-seeking or liberal welfare maximization, the book argues that Türkiye's approach in the Turkic world is best understood through social constructivism: trade diplomacy becomes a vehicle for institutionalizing a "brotherhood" discourse and building durable cooperation even when immediate economic gains are limited or constrained. Drawing on trade data alongside systematic legal-text analysis-including Joint Economic Commission protocols, investment protection agreements, and preferential trade instruments, the study shows how trade diplomacy serves as a durable foreign policy infrastructure. It explains why mechanisms such as JECs and preferential agreements often matter as political signals, agenda-setting tools, and relationship-maintenance devices, not merely as trade liberalization measures. Inhaltsverzeichnis CHAPTER 1: INTRODUCTION.- CHAPTER 2: CONCEPTUAL FRAMEWORK FOR TRADE DIPLOMACY.- CHAPTER 3: RESEARCH DESIGN AND SOURCES.- CHAPTER 4: TÜRKIYE S TRADE WITH TURKIC STATES.- CHAPTER 5: TÜRKIYE S TRADE DIPLOMACY MECHANISMS WITH AZERBAIJAN.- CHAPTER 6: TÜRKIYE S TRADE DIPLOMACY MECHANISMS WITH KAZAKHSTAN.- CHAPTER 7: TÜRKIYE S TRADE DIPLOMACY MECHANISMS WITH UZBEKISTAN.- CHAPTER 8: COMPARATIVE FINDINGS AND SCOPE CONDITIONS.- CHAPTER 9: CONCLUSION. Autorenportrait Ahmet Yavuzhan Erdem holds a Ph.D. from Middle East Technical University in Ankara, Türkiye, and a Master of Public Policy from the Gerald R. Ford School of Public Policy at the University of Michigan, Ann Arbor. His research interests and professional experience focus on international trade policy, public policy development, and the geopolitical economic relations of the Turkic world. Having served at Turkish government institutions on trade, including as the Commercial Attaché of the Republic of Türkiye in Houston, Texas, Dr. Erdem has had the unique opportunity to translate the theoretical framework of "trade diplomacy"-the core of his academic work-into practice, gaining extensive first-hand experience as an active practitioner in the field.

This book is the first comprehensive collection to address victimhood through the lens of mediatised politics and culture. Across different countries and contexts, it explores how media and mediated communication shape public awareness, affects, and emotions in debates about victimhood, and how victimhood is claimed and wielded in discourse to communicate political demands. Questions of who deserves empathy, visibility, support and redress have become defining issues of this moment. Amid the rise of identity politics, the rhetoric of suffering and pain has become omnipresent across mass media, platforms and websites, driving competing identity formation around genuine and perceived victimhood. The seventeen chapters examine how victimhood identities are (re)produced in a European context through news, alternative media, online communities and immersive media by journalists, activists, politicians, far-right movements and victims themselves. They show how victimhood is used to define the good and the bad in polarised societies, often setting those who suffer against one another rather than bridging social divides. Offering original conceptual and empirical insights, this timely volume makes an important contribution to contemporary academic and public debates, helping readers navigate the evolving role of victimhood in mediatised politics and culture. Inhaltsverzeichnis Chapter 1: Introduction: Victimhood Identities in Mediatised Politics and Culture.- Theme 1: Victims of Blame and Shame: Political Communication, Scapegoating and Apologies.- Chapter 2: Ideological Victimhood: Constructing Victim Identities in Manifestos of Nordic Political Parties.- Chapter 3: The Emotional Construction of Victimhood by the Scandalized Politician: The Narrative of Scapegoat and Tragic Remorse.- Chapter 4: The Affective Dimension of Public Apologies: Navigating Victimhood in Danish Welfare State Politics.- Theme 2: Victims of Alternative Epistemologies: The "Enlightened", the Shunned and the Media.- Chapter 5: Victimhood and Counterpublicity in the Far-Right Discourse on X.- Chapter 6: Victimhood and Martyrdom in Anti-Media Populist Narratives: An Audience Perspective on Online Populist Communication.- Chapter 7: Framing Victimhood: Exploring Narratives of Exclusion Among Alternative News Media Editors.- Chapter 8: Migration, Fear, and Victimhood: The Emotional and Professional Struggles of Immigrant Journalists in Portugal.- Theme 3: Victims of Gender-based Violence: Femicide, Patriarchy and Media Ignorance.- Chapter 9: Using Victim Rhetoric to Perpetrate Abuse Against Women.- Chapter 10: Worthy Victims? Media Visibility, Calls for Action, and Crime Types in the Coverage of Violence Against Women.- Chapter 11: Media and Gender-Based Violence: Ethical Dilemmas in Reporting.- Chapter 12: No Place for Everyday Victims: What makes a Crime Newsworthy?- Theme 4: Victims of Nationalism: Conflict, War and Imperialism in the Media.- Chapter 13: Enduring Scars: Trauma and the Politics of Victimhood in Post-2008 Georgia.- Chapter 14: Visual Construction of Victimhood in the Media: From Visualizing Empathy to Decoding Conflict Narratives.- Chapter 15: Emotions, Roles, and Identities of Syrian Victims of Human Rights Violations Through Journalistic Narratives.- Chapter 16: Prisoners of the Basque Conflict: Policy as Re-victimisation in El Mundo.- Theme 5: Victims of Othering: Mediated Racism, Colonialism and Identity.- Chapter 17: Victimhood, Solidarity, and Hostility Towards Incoming Refugees in the Danish Social Mediapolis.- Chapter 18: Not the Only Ones Crying Out for an Apology : Contested and Competitive Victimhood in Journalistic Depictions of Colonialism.- Chapter 19: Victimhood and Racialisation in Media Framing of Climate Migration .- Chapter 20: Playing the Victim: Shifting Modalities of Affective Victimhood in the United Nations VR Corpus. Autorenportrait Manuel Menke is Associate Professor at the Department of Communication, University of Copenhagen, Denmark. His research interests comprise (theories of) social and media change, mediated memory and nostalgia, mediated affect and emotion, digital public spheres, and journalism. Gabriela Ferreira is a researcher at the Department of Communication at NOVA University of Lisbon, Portugal, and a Ph.D. candidate at the same university. With 12 years of journalism experience, her research focuses on the impacts of newsrooms' innovation practices on the well-being and mental health of media workers.

Wissenschaft und Politik sind aufeinander angewiesen - und tun sich doch oft schwer, zueinander zu finden. Ob in der Corona-Pandemie, in der Klimapolitik oder in Debatten um Forschungsförderung: Immer wieder wird sichtbar, wie eng wissenschaftliche Expertise und politische Entscheidungsprozesse miteinander verflochten sind - und wie öffentlich diese Verflechtung verhandelt wird. In diesem Band wird ein neues theoretisches Modell entwickelt, das diese Interaktion von Wissenschaft und Politik - das sogenannte Science-Policy-Interface - erstmals systematisch als mediales Phänomen erfasst. Auf Basis einer umfangreichen Inhaltsanalyse von über 1.300 Zeitungsartikeln aus Süddeutscher Zeitung, FAZ und BILD (2019-2023) zeigt die Autorin, wie deutsche Medien über wissenschaftliche Politikberatung und Wissenschaftspolitik berichten - und identifiziert vier charakteristische Muster dieser Berichterstattung, von konfliktreicher Zuspitzung bis zu kooperativer Sachlichkeit. Die Studie liefert damit nicht nur neue Erkenntnisse zur medialen Konstruktion von Wissenschaft und Politik, sondern auch einen eigenständigen theoretischen Beitrag zur Medialisierungsforschung und zur kommunikationswissenschaftlichen Auseinandersetzung mit dem Verhältnis von Expertise und Entscheidung. Inhaltsverzeichnis Einleitung und Relevanzbegrundung.- Science Policy Interfaces.- Science Policy Interfaces und Medienberichterstattung.- Forschungsleitende Fragen und Annahmen.- Anlage der Inhaltsanalyse.- Ergebnisse.- Diskussion.- Literatur. Autorenportrait Lena Zils ist wissenschaftliche Mitarbeiterin am Institut für Kommunikationswissenschaft der Universität Münster. Ihre Forschung beschäftigt sich mit Wissenschaftskommunikation an der Schnittstelle von Wissenschaft und Politik sowie mit der Rolle und Bedeutung wissenschaftlicher Akteur in politischen Prozessen. Ein weiterer Schwerpunkt liegt auf Advocacy in der Wissenschaft und der Frage, wie Wissenschaftler und wissenschaftliche Organisationen ihre Interessen und Positionen in öffentlichen und politischen Diskursen vertreten.